CEAT Specialty (CSTL) participated in the Farm Progress Show, the biggest farming show in mid-west US, a large farming belt. In addition to displaying its wide range of farm radial tyres, CSTL also had an engagement activity for the farmers in the form of a mechanical bull ride which was in line with its sponsorship of the Professional Bull Riding Championship.
CSTL started the sponsorship of Professional Bull Riders (PBR) that reaches almost 82 million fans, mostly American and Canadian farmers and ranchers. The sponsorship encompasses six events where key dealers and customers will be invited; the events will include enhanced marketing activities in the form of ground brand visibility, TV, social and print media coverage and the opportunity to use the PBR logo and autograph signing by famous riders at the events.
