CEAT Celebrates Customer Day

CEAT hosted its first edition of “CEAT Customer Day” on October 17^th & 18^th. In a first-of-its kind customer engagement activity, nearly 110 CEAT members, including the top management, visited 160 CEAT Shoppes across 28 cities in India. The initiative was designed to reinforce the customer-centric culture of the organization and understand the customer’s evolving needs.

 

In line with CEAT’s commitment towards reinforcing the safety on roads, each Shoppe offered valuable services such as:

• Free tyre health check-up for each customer
• Free Alignment & Balancing for the first 10 customers at the Shoppe
• 50% discount on tyre services (Alignment & Balancing) on purchase of 2 or more tyres
• Free Nitrogen filling on purchase of 2 or more tyres
• Encourage warranty registration for every customer and convey its importance